Grupo Casas Bahia is one of the largest consumer and retail ecosystems in Latin America, with over 70 years of history and millions of customers served annually. It goes far beyond traditional retail, bringing together expansive digital operations, a robust logistics network, its own digital financial services, and a network of physical stores that complements its market reach.

The challenge of operating at scale

As digital sales and customer interactions expanded, the brand began closely monitoring its presence on social media to ensure consumers only engaged with official channels and trustworthy information. This focus helps safeguard customer experience and strengthens brand credibility in online environments.

Real-time response

With the Axur platform, the detection and removal of digital risks now happen continuously and automatically. As a result:

• 223 takedowns requested in 30 days, with 100% success
  

• Median of 3 minutes for the first notification

• Over 100 fake profiles removed per month, plus 77 cases of brand misuse

• 170,000 exposed credentials remediated in just three months, with automated password resets through API integration

Automation that protects customers and systems

Axur’s API integration transformed the way exposed credentials are handled—turning a critical, previously manual process into a resilient, automated operation. Compromised passwords are now reset automatically, protecting thousands of customers and reinforcing the company’s digital security posture.

The same process safeguards corporate credentials, helping to prevent unauthorized lateral movement and data breaches.

AI-powered threat intelligence

Grupo Casas Bahia leverages Axur’s Cyber Threat Intelligence (CTI) module to proactively defend against targeted threats. Using AI-driven rules, the team identifies activity from groups such as Medusa, RansomHub, and Akira, while also monitoring for attacks on the retail sector.

Complete visibility, strategic response

With active monitoring of the deep and dark web, the company can investigate complex incidents. In one case, an investigation initiated from dark web indicators led to the dismantling of harmful insider activity, preventing potential reputational damage.

Real-time alerts on IOCs and CVEs allow the team to address risks before they have an impact, while continuous monitoring of domains and hosts helps maintain a strong, preventive security posture.

“Axur stands out for its close support and the level of flexibility it offers. The ability to request and track takedowns quickly and efficiently is one of the solution’s key differentiators.”
— Leandro Pereira, Grupo Casas Bahia

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