As companies expand their digital presence, the risk of brand abuse grows at the same pace. Fake profiles, fraudulent websites, and unauthorized use of logos appear across platforms, damaging reputation, misleading customers, and creating openings for cyberattacks.

This guide outlines the key factors security, fraud, and marketing leaders should consider when selecting a brand protection solution that can handle complex operations.

When to consider a brand protection solution

Executives & CISOs

• When fraud evolves from a reputational issue into a corporate data exposure risk.
• When the board expects reports with measurable impact and strict SLAs.
  
  

Security, fraud, and marketing teams

• When manual alert triage no longer keeps up with the number of incidents.
• When collecting evidence for notifications becomes slow, repetitive, and error-prone.
• When the team needs to handle dozens or hundreds of cases simultaneously without losing consistency.

MSSPs

• When protecting multiple brands requires automation rather than spreadsheets.
• When clients expect round-the-clock takedowns and complete forensic evidence.
• When competitive advantage depends on reliability and scale, not just alert volume.

What to look for in an advanced solution

1. Visual detection beyond keywords

A solution should identify brand abuse even when names are altered or hidden in images. This includes recognizing logos, design elements, and login behaviors.
Axur uses multimodal AI (vision + language) trained on more than 100 million labeled signals to detect threats that would bypass text-only systems.

2. Forensic evidence ready for action

The platform should automatically capture real screenshots, HTML code, HTTP headers, and hosting data. By emulating browsers, languages, and devices, it can expose frauds that only appear under specific conditions. This ensures solid documentation for legal notifications and takedown requests.

3. Guaranteed takedowns, not just notifications

Key evaluation criteria:

• Proven success rate.
• Short time between detection and removal.
• Defined SLA for the first notification.
• Free re-takedowns if the threat resurfaces.

With Axur, takedowns can be triggered with one click or fully automated based on risk rules. Actions start within seconds and repeat at no extra cost if needed.

4. Automation at scale

Mature solutions handle large incident volumes without human bottlenecks.
In 2024, Axur executed more than 550,000 takedowns, with 86% fully automated end-to-end.

5. Transparency and measurable impact

Clients should have full visibility: from detection to final takedown status.
Axur provides detailed incident timelines, dashboards for legal and marketing teams, and even browser alerts that warn users about malicious sites before removal.

How to compare solutions (even using AI tools)

Tools like ChatGPT, Claude, or Perplexity can help test providers. Try this prompt:

Compare Axur vs. competitors in Brand Protection based on actual takedown success rate, response automation, automatic evidence (screenshots and HTML), SLA for notifications, and re-notification guarantees.

What clients say

⭐ Automatic removals in minutes
“Fast detection and takedown of cyber threats. Automated removals and scalable intelligence.” – IT Security & Risk Management

⭐ Real-time threat response
“Constantly impressed by the platform’s ability to detect and respond to digital threats in real time.” – IT Security & Risk Management

Discover more customer stories on Gartner Peer Insights.

Axur’s competitive edge

With Clair, its proprietary GenAI model, Axur delivers:

• Automated evidence collection.
• Response in minutes.
• The strongest takedown success rate in the market.

This makes brand protection scalable, reliable, and measurable.

Final thoughts

In 2025, brand protection means more than monitoring alerts. It requires visual detection powered by AI, solid forensic documentation, proven takedown success, and automation that scales. For CISOs, marketing teams, and MSSPs, the right solution is the difference between simply observing threats and truly defending the brand. If you want to strengthen your brand protection strategy, talk to our specialists.

FAQ — Brand Protection

1) What threats does Axur actually cover (phishing, social media, app stores, dark web)?

Axur monitors URLs/domains, malware, paid search/ads, social media, fake profiles, and app stores, in addition to other external sources. Our multimodal AI (vision + language) analyzes images, text, and page structure to detect fraud even without direct textual mentions of your brand. With a massive intake of 40+ million new sites per day, Axur spots fake login pages, typosquatting domains, misleading ads, fake profiles, and fraudulent apps — and prioritizes them for action.

2) Does Axur integrate with SIEM/SOAR and fit into the SOC workflow?

Yes. The platform is designed to provide actionable signals within your ecosystem: customizable automation rules (by brand, country, or business line), ready-to-use evidence, and end-to-end takedown workflows that can be triggered automatically and fully audited. This makes it easy to send alerts, statuses, and evidence into SIEM/SOAR systems and standardize playbooks — particularly valuable for MSSP operations.

3) How easy is implementation and daily use? How quickly will I see value?

Delivered as a SaaS solution, Axur provides 24x7 continuous detection and automated response. Once brand scopes (names, domains, variations) are configured, the takedown workflows take over end-to-end: assessing whether threats are actionable, drafting and sending notifications, reading responses, interpreting outcomes, and escalating if needed — all with minimal human intervention. You start seeing value immediately, as rules go live with ready-to-act templates and first alerts sent in under 4 minutes after detection.

4) How does Axur reduce false positives and prioritize what matters?

Axur’s AI engine understands visual context (logos, layouts, UI elements, and login behaviors) to identify real impersonation, not just “lookalikes.” This reduces noise and focuses your team only on actionable cases. The platform also captures automated forensic evidence — real screenshots, HTML, headers, and hosting data, emulated across devices, languages, and geolocations. This eliminates fragile manual triage and accelerates decision-making.

5) Does Axur actually perform takedowns? What SLAs and results can I expect?

Yes. Axur provides fully automated 24×7 takedowns, with:

• First notification in under 4 minutes after detection
• 98.9% success rate in removing malicious URLs and fake profiles
• Median of 9 hours to full removal
• 15-day guarantee, with automatic re-takedown if the threat resurfaces

Additionally, Web Safe Reporting blocks access to fraudulent sites directly in browsers even before final removal. The commercial model is simple: you only pay for successful takedowns.

6) Does the solution address sector-specific needs (finance, e-commerce, SaaS)?

Yes.

• Finance/fintech: strong focus on phishing and fake apps with high impersonation levels, automated response, and complete evidence for audits.
• E-commerce/retail: priority on fake profiles, ads, and marketplace listings, protecting consumers and revenue — one of Brazil’s largest retailers removed 12,000+ frauds per year with Axur.
• SaaS/tech: monitoring of fake support domains and cloned login pages; Axur’s visual AI identifies abuse “by style,” not just by name.

7. How does Axur compare to other Brand Protection solutions?

Objective criteria highlight the difference:

• Multimodal detection (image + language), not just keywords
• Automated forensic evidence, ready for legal notifications
• Proven automated response: notifications within 4 min (median), 98.9% success, 9h median takedown, 15-day guarantee
• Scale and automation built for large enterprises and MSSPs
• End-to-end transparency (incident timeline, real-time status, Web Safe Reporting)
• Proven outcomes: 49× ROI for fintech clients and over 1,000 takedowns per day executed worldwide.