Did you know that 60% of small businesses that suffer a cyberattack close within six months? As cybercriminals become more sophisticated, businesses are turning to trusted partners for proactive protection. This shift presents a unique opportunity for Managed Service Providers (MSPs) to transition into Managed Security Service Providers (MSSPs) and meet the rising demand for specialized cybersecurity services.
Here, we’ll explore why moving to an MSSP model is crucial for staying competitive and how the Axur Partner Program can provide the tools, training, and support you need to make the leap.
1. Address Rising Cybersecurity Threats
As cyber threats become more complex and frequent, the demand for specialized, continuous protection has surged. According to the Webroot Report Hidden Costs of Ransomware, 46% of businesses have experienced significant client impacts from cyber incidents, with potential losses reaching up to $80 billion per incident. As clients seek continuous protection, MSPs that evolve into MSSP can provide comprehensive, proactive security to prevent and mitigate costly incidents effectively and build stronger client relationships.
2. Capture a Growing Market
The demand for managed services is skyrocketing. According to MSSP Alert, the managed security services market is projected to grow at a 15.4% CAGR, reaching an impressive $86 billion by 2030. This rapid expansion reflects a heightened demand for cybersecurity outsourcing, creating a lucrative opportunity for MSPs to diversify and scale their offerings to stay competitive.
3. Stand Out from Competitors
In a saturated field, adding cybersecurity capabilities can set you apart. Transitioning to an MSSP positions you as a trusted partner in safeguarding your clients' operations, ultimately leading to higher customer retention and profitability.
The Axur Partner Program is tailored to guide MSPs seamlessly transform into MSSPs, driving growth, scalability, and success. Here’s how we support your journey:
Cutting-Edge Technology at Competitive Prices
When you partner with Axur, you gain access to advanced cybersecurity tools and solutions that allow you to tackle complex threats effectively. Partners enjoy early access to product updates and exclusive discounts, keeping your services competitive and ahead of the latest threats.
Don’t take our word—hear from our partner:
“We are very pleased with the integration of Axur into our service, which has allowed us to enhance the results we deliver to our clients through exhaustive monitoring of the digital identity of organizations in the Surface Web, Deep Web, and Dark Web. Additionally, we have broadened our search spectrum and reduced detection times. This improvement guarantees more robust and effective protection, ensuring our clients’ brand is always safe in today’s complex digital environment.” – Jonathan Quezada, Regional Pre-Sales Specialist at GMS Seguridad
Comprehensive Training for Effective Sales
We understand that transitioning to an MSSP requires a shift in skills. That’s why we offer specialized training through Axur University. Your team will gain hands-on experience with cybersecurity solutions, Proof of Concepts (PoCs), and demo access, equipping them to confidently sell and deliver MSSP services.
Robust Marketing and Lead Generation Support
Growing your client base as an MSSP requires targeted outreach. The Axur Partner Program offers comprehensive marketing and sales support, including access to co-branding campaigns, pre-built marketing assets, and shared lead-generation activities to help you attract and convert new clients quickly.
Easy-to-Use Platform
The Axur platform is designed for simplicity, allowing your team to deliver high-quality cybersecurity services without an extensive technical background. With seamless integrations, including API compatibility for automated workflows, partners can efficiently handle their clients’ needs while reducing the operational burden. Whether it’s threat detection, management, or automated response, our platform streamlines your operations so you can focus on delivering value to your clients.
New MRR Opportunities
By leveraging Axur’s solutions for external threat protection, MSPs can provide targeted services like brand protection, takedown services, and deep and dark web monitoring, increasing your monthly recurring revenue (MRR). Additionally, the Axur Partner Program offers tiered discounts for bulk credit purchases, helping you achieve high profit margins and scale efficiently as your client base grows.
Ready To Make The Shift?
The cybersecurity landscape is changing—don’t get left behind. Becoming an MSSP is a critical step toward meeting the rising demands. By partnering with us, you’ll have everything you need to transition from MSP to MSSP seamlessly. From cutting-edge tools and comprehensive training to marketing support, the Axur Partner Program is here to help you grow your business and secure your client’s futures. Learn all about it and join us as a partner!